I’m using this space to showcase my work from my 10+ years in the field. I started as a front-end developer and I've been bridging the gap between design and development ever since.
Love code,Love design.
As a front-end developer, I loved the technical challenge of writing code, but my design background left me eager for more creative involvement. I felt that if I didn't specialise I'd be holding myself and my career back, but the reality is quite different; my development knowledge gives me a greater understanding of my designs, and my design expertise enhances the user experience.
Fiskars group.
We created a robust and versatile design system to serve as the foundation for Fiskars Group's 14 global brand libraries. I led the development of the Core UI Library, a fully tokenised system that utilises Atomic Design methodology to form a robust, yet extensive framework.
Additionally, I led the design of brand libraries for Fiskars and Gerber Gear, enabling seamless toggling between each respective library using tokens.
Skills & tools
The three-tier design system
Pfizer.
Developed using Pfizer's "Helix" design system, we created Cancer and Me, an oncology hub featuring educational content and resources for those living with or affected by cancer. A key challenge was to present the content with objective clarity, while conveying the core site message of hope.
I led the development of the design system and UI, taking care to understand and meet the client's needs through daily communication and bi-weekly stakeholder presentations.
Skills & tools
The design system
Primark.
Primark briefed my team and I to create an app that brought their core user base from the high street to their mobile device. Key challenges included adapting their inaccessible and minimal use of brand colours for the screen, which we ensured met WCAG AA Accessibility standards.
Skills & tools
Sainsbury's
Energy.
I led the design and front-end dev of Sainsbury's Energy website and collaborated with the design of the app, built in accordance with the Sainsbury's Luna Design System.
Site objectives were to boost customer conversion across a broad audience, meaning accessibility and usability were key. The front-end dev was built using the Luna Sass framework.
Skills & tools
Sainsbury's Energy mobile app
The Chat Shop.
The Chat Shop briefed us to create a website that would make a statement in a fast-growing field that wouldn’t alienate existing users. We drew from their authentic, ‘human-led’ core values to encourage a user journey that would boost conversion.
I led the UI design, style guide dev and front-end dev of the site, which was built using Webflow and received a nomination for The Drum Awards.
Skills & tools
"For his incredible work on our Webflow build, where he showed extensive knowledge, an open mind, and efficient work."
Joe Bush
The Chat Shop, CEO
The design system
Coral studio.
Designed with one key rule: no black allowed. Coral Studio uses colour to stand out in a heavily saturated creative industry. The site features dynamic animations and page transitions to captivate a busy audience.
I led the UI design, visual identity, and front-end development on the site, which was built using Webflow.
Skills & tools
Currys.
I led the design and build of 30+ strategic DPR campaigns that boosted Currys.co.uk annual unique visits from ~80 million to a quarter of a billion. We utilised YouGov-derived data to create unbranded, engaging microsites that employ SEO best-practices and garner national press coverage.
Skills & tools
Playcation
The Vinyl Countdown
The Sound of Wellness
Want towork together?
You can download my CV, or connect via LinkedIn, or you can message me directly: